Overview
An elegant fragrance campaign film capturing the timeless sophistication of Guerlain through Parisian light and movement.
Objectives
- —Celebrate Guerlain's heritage and craftsmanship
- —Create compelling content for global campaign
- —Maintain brand's luxury positioning
Our role
Creative Direction · Production · Director · DP · Edit · Color · Sound
Concept
Parisian elegance. Crafted perfume bottles. Soft light revealing golden tones. Heritage meets modernity.
Production notes
- —Shoot: 2 days · Paris locations + studio
- —Crew: Director, DP, 1st AC, Gaffer, Stylist, MUA, Sound
- —Gear: FF cine primes, macro, motorized slider, gimbal
- —Lighting: Soft key, golden hour aesthetic, reflective surfaces
Deliverables
- —60s master (4K 16:9), 30s (16:9), 15s (9:16), 6s bumpers
- —Campaign stills for digital and print
- —Usage: Web, Social, Paid (12 months)
Results
Exceptional engagement across social platforms. Strong brand lift metrics.
Credits
Client: Guerlain
Director: Tom Meyer
DP: Tom Meyer
Editor: Ali Joda
Colorist: Tom Meyer
Sound: External Partner
Stylist: Marie Laurent
Talent: Shadia Meyer
Producer: Ali Joda
